The big sales events might be behind us, but that doesn't mean all the TV deals have dried up. Oh no. Retailers are still cutting prices, and if you want to buy a new TV for all your Christmas viewing, you'd better act soon.
Of course, deciding to buy is just the first step. You then need to narrow down all of the TVs and all of the deals to find the right TV deal for you. That's no easy task.
But we're here to help: I've been reviewing TVs for over 17 years and I track the prices of 40+ of the best models right through the year. In other words, I know which are the best TVs and I also know which are the real deals.
Below, you will find my picks of the best TV deals available right now. Each deal has been hand-picked by me or another member of the TV reviews team. You can see the current price and the lowest-ever price, so you know if you're getting the best-ever deal. Even if the TV you're looking at has been cheaper before, that doesn't mean it's definitely not a good buy now – it just means that it might go lower in the future.
With all of that out of the way, here are the best deals available on the best TVs.
BEST 32-INCH TV DEALS
was £179</del><strong> now £128 at Amazon (save £51)</strong></a><br><strong>Lowest-ever price: £127</strong><br>At this size and price, you're not going to get a flagship performance, but what you do get with the TCL SF540K is surprisingly solid and balanced Full HD picture quality and the very smart Fire TV platform, which features every streaming app that most people will ever need. The sound is weak, but that's unfortunately par for the course at this level.<br><strong>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/tcl-32sf540k">TCL 32SF540K review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">BEST 42-INCH TV DEALS
LG OLED42C3 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">
was £1399</del> <strong>now £877 at Marks Electrical (save £522)</strong></a><strong><br>Lowest-ever price: £869<br></strong>The 42-inch C4 is simply the best TV available at this size, with stunning contrast, perfect blacks and a flawless gaming feature set. It's not a huge upgrade on the C3, but right now it's not much more expensive, either.<br><strong>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/lg-c4-oled42c4">LG OLED42C4 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">Sony XR-42A90K review</strong></a></p>" data-widget-type="deal" data-render-type="editorial"> was £229</del><strong> now £204 at Richer Sounds (save £25)</strong></a><br>A 4K HDR TV with Dolby Vision support at this price is a real rarity, and this Hisense is actually good, too. It doesn't go super-bright and motion is a bit soft, but it otherwise avoids the common pitfalls of cheap TVs and puts in a surprisingly accomplished performance. The VIDAA smart platform is user-friendly and app-packed as well.<br><strong>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/hisense-43a6ktuk">Hisense 43A6KTUK review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">
BEST 48-INCH TV DEALS
was £899</del><strong> now £759 at Amazon (save £140)</strong></a><br><strong>Lowest-ever price: £755</strong><br>We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.</p>" data-widget-type="deal" data-render-type="editorial">was £1499</del> <strong>now £999 at Peter Tyson (save £500)</strong></a><strong><br>Lowest-ever price: £978</strong><br>The 48-inch LG C4 can't go quite as bright as the larger models, but it can go brighter than its C3 predecessor, making for a fantastically dynamic and punchy picture. It's really balanced and easy to get the best out of, too, and there's no better TV for gaming.<br><strong>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/lg-c4-oled48c4">LG OLED48C4 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">was £1399</del><strong> now £1049 at Richer Sounds (save £350)</strong></a><strong><br>Lowest-ever price: £1049</strong><br>We haven't tested the 48-inch version of the Philips OLED809, but it should perform very similarly to the 65-inch version – which we liked very much – only a little less bright and even sharper thanks to the higher pixel density. Expect a crisp and punchy performance with better-than-average sound and two HDMI 2.1 sockets that support all of the latest gaming features. To get this price, you need to be a Richer Sounds VIP member, but joining is instant and free.</p>" data-widget-type="deal" data-render-type="editorial">was £1899</del><strong> now £1355 at Amazon (save £544)</strong></a><strong><br>Lowest-ever price: £1259</strong><br>"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specifications (while not quite up there with those of the LG C3/C4) are strong.<strong><br>Read our full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/sony-xr-48a90k">Sony XR-48A90K review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">BEST 50-INCH TV DEALS
was £650</del><strong> now £380 at Amazon (save £270)</strong></a><strong><br>Lowest-ever price: £380<br></strong>At full price, this is a really good TV. With this discount, it's an absolute bargain. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform.<strong><br>Read our full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/amazon-fire-tv-omni-qled-ql50f601">Amazon Omni QLED TV review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">
BEST 55-INCH TV DEALS
was £1399</del><strong> now £699 at Amazon (save £700)</strong></a><br><strong>Lowest-ever price: £689</strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/samsung-q80d-qe55q80d">
Samsung's Q80D</a> is a mid-range TV done right. It lacks the Mini LED tech of its more expensive siblings, but it's still bright, vibrant, sharp and punchy. It also sounds good for a TV, and it has great gaming features, most notably four HDMI 2.1 sockets that all support 4K/120Hz.</p>" data-widget-type="deal" data-render-type="editorial">LG C3 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">
was £1700</del><strong> now £999 at Amazon (save £701)</strong></a><br><strong>Lowest-ever price: £899</strong><br>We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.</p>" data-widget-type="deal" data-render-type="editorial">was £1799</del><strong> now £1015 at PRC Direct (save £784)</strong></a><br>The S90D is Samsung's step-down OLED model for 2024. We haven't reviewed it so it's a bit of a punt, but the brand's other OLED TVs have been very good and this price is very tempting, especially when you consider the specs, which include 4K/120Hz support across all four HDMI sockets.</p>" data-widget-type="deal" data-render-type="editorial">was £2600</del><strong> now £1399 at Amazon (save £1201)</strong></a><strong><br>Lowest-ever price: £1230</strong><br>The G3 was the first OLED TV with brightness-boosting MLA technology, and while even-brighter second-gen MLA OLEDs are now available (most notably LG's own G4), it's still a stunning TV. Thanks to heavy discounting, it's now available at a great price, too. Do remember that this TV comes with a wall mount and not a stand.<br><strong>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/lg-g3-oled65g3">LG G3 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">
was £2400</del><strong> now £1412 at Amazon (save £988)</strong></a><strong><br>Lowest-ever price: £1370</strong><br>The new G4 looks on paper to be much like the G3 it replaces, but the second-gen MLA OLED panel can go much brighter and LG's picture processing has stepped up a gear this year. It's awesome for gaming, too.</p>" data-widget-type="deal" data-render-type="editorial">was £2199</del> <strong>now £1349 at Peter Tyson (save £850)</strong></a><strong><br>Lowest-ever price: £1349<br></strong>We tested the 65-inch variant of the <a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a>, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards.<br><strong>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Sony Bravia 8 (65-inch) review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">BEST 65-INCH TV DEALS
was £468</del><strong> now £389 at Marks Electrical (save £79)</strong></a><br><strong>Lowest-ever price: £410</strong><br>While the performance of the <a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/tcl-p755k-65p755k">TCL P755K</a> won't set the world alight, it's surprisingly capable and balanced for the incredibly low price. It also supports every flavour of HDR and is surprisingly good for gaming.</p>" data-widget-type="deal" data-render-type="editorial">Amazon Omni QLED TV review</strong></a></p>" data-widget-type="deal" data-render-type="editorial"> was £2500</del><strong> now £1099 at John Lewis (save £1401)</strong></a><br><strong>Lowest-ever price: £1099</strong><br>We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.</p>" data-widget-type="deal" data-render-type="editorial">was £2899</del><strong> now £1199 at Amazon (save £1700)<br></strong></a><strong>Lowest-ever price: £1199</strong><br>The C3 isn't much of an improvement on the C2 it replaced and, on balance, the Sony A80L is a better TV. That said, this is still an excellent OLED and there's no better-specified TV for gaming, and at this price it's very tempting indeed.<br><strong>Read our full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/lg-c3-oled65c3">LG C3 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">
was £1800</del><strong> now £1249 at Amazon (save £551)</strong></a><br><strong>Lowest-ever price: £1249</strong><br>Hisense's 2024 flagship Mini LED scored favourably in our AV testing room thanks to its balanced picture and great gaming specs. The <a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/hisense-u8n-65u8n">U8N features support for all of the major HDR formats too, which pairs nicely with the claimed 3000 nits of dazzling brightness.</p>" data-widget-type="deal" data-render-type="editorial">was £2699</del> <strong>now £1499 at Amazon (save £1200)</strong></a><strong><br>Lowest-ever price: £1495<br></strong>The new C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is the mid-range OLED TV to beat and this discount is much larger than we would expect to see at this point in the TV's life.<strong><br>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/lg-c4">LG C4 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">was £2999</del><strong> now £1394 at Amazon (save £1095)</strong></a><strong><br>Lowest-ever price: £1549</strong><br>One of the biggest surprises of 2023, the <a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/sony-xr-55a80l">Sony A80L</a> uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice.</p>" data-widget-type="deal" data-render-type="editorial">
was £3300</del><strong> now £2099 at Sevenoaks (save £1201)</strong></a><strong><br>Lowest-ever price: £1999</strong><br>The new G4 looks very similar to the outgoing G3 on paper, but in practice it's significantly brighter, sharper and more dynamic. It still boasts the same great gaming specs, too. This is the version with stand, but you can buy it with a wall mount if you prefer.<strong><br>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/lg-g4-oled65g4">LG G4 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">£2999 <strong>£1799 at Box (save £1200)</strong></a><strong><br>Lowest-ever price: £1799<br></strong>The Bravia 8 is a small but worthwhile upgrade on the Award-winning A80L, and it's now available with some heavy discounts. This is a great TV that's balanced, immersive and even boasts good sound by TV standards.<br><strong>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">
Sony Bravia 8 review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">Samsung QE65QN95D review</strong></a></p>" data-widget-type="deal" data-render-type="editorial"> was £3599</del> <strong>now £2199 at Marks Electrical (save £1400)</strong></a><strong><br>Lowest-ever price: £1949</strong><br>The S95D is Samsung's new, third-generation QD-OLED TV, and it's a stunner that can produce incredibly bright and vibrant images, but that is also more balanced and authentic than previous Samsung OLEDs. Discounts are small so far, but one to consider if you want the very latest TV tech.<strong><br>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/samsung-qe65s95d">Samsung S95D review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">BEST 75-INCH TV DEALS
was £6650</del> <strong>now £3749 at Amazon (save £2901)</strong></a><strong><br>Lowest-ever price: £3749</strong><br>Samsung's 2024 8K flagship makes a really strong case for buying an 8K TV despite the lack of 8K content. It does this by upscaling everything you already watch in a way that makes it look sharper than ever before. It's super-bright and vibrant, too, and has great gaming specs.<strong><br>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/samsung-qe75qn900d">Samsung QE75QN900D review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">BEST 77-INCH TV DEALS
LG C3</a> is now available for more or less the same money as its predecessor, making it the better TV to buy. It's a great all-round performer and a peerless gaming TV, and 77 inches is truly cinematic. Budget for a dedicated audio system, though, as the C3 sounds pretty weak.</p>" data-widget-type="deal" data-render-type="editorial">
£3800 £2399 at Amazon (save £1401)</strong></a><strong><br>Lowest-ever price: £2379</strong><br>While we haven't specifically tested the 77-inch version of the C4, experience tells us that it should perform just like the 65-inch model, which is superb. Expect punchy, sharp and detailed picture quality, reasonable sound and stellar gaming specs.</p>" data-widget-type="deal" data-render-type="editorial">was £3999</del><strong> now £2829 at Richer Sounds (save £1170)</strong><del><br></del></a><strong>Lowest-ever price: £2829</strong><br>We haven't tested the 77-inch version of the Bravia 8, but it should perform very much like the 65-inch model, which is our favourite 'large' OLED TV this year. Expect a bright, dynamic and sharp picture, impressive sound and solid gaming specs.</p>" data-widget-type="deal" data-render-type="editorial">
BEST 83-INCH TV DEALS
was £6000</del><strong> now £3529 at Amazon (save £2471)</strong></a><strong><br>Lowest-ever price: £3509</strong><br>If you want a huge, brand-new OLED TV, the 83-inch C4 should definitely be on your shortlist. We haven't yet been able to test this particular size, but it should perform similarly to the excellent 65-inch version – only much bigger and therefore more cinematic. To get this deal, you need to be a 'Rewards by Sevenoaks' member, but joining is quick and free.</p>" data-widget-type="deal" data-render-type="editorial">BEST 85-INCH TV DEALS
was £1799</del> <strong>now £1269 at Amazon (save £530)</strong></a><strong><br>Lowest-ever price: £1269</strong><br>If you want to go really big but on a modest budget, the 85-inch TCL C805K is for you. It's huge, bright, great with HDR and has very good gaming specs. As we said in our review, it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets".<strong><br>Read the full </strong><a href=https://www.whathifi.com/deals/"https://www.whathifi.com/reviews/tcl-85c805k">TCL 85C805K review</strong></a></p>" data-widget-type="deal" data-render-type="editorial">When is the best time to buy a TV?
TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.
Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.
If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday and Cyber Monday. Amazon Prime Day 2024 took place on 16-17th July, while Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday took place on Friday 29th November, and Cyber Monday on Monday 2nd December – but before these came Amazon Prime Big Deal Days (aka Prime Day in October). This year, it took place on on 8-9th October. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.
While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course football tournaments such as the World Cup, Euros and the FA Cup Final.
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